SilverBySash

To celebrate Ladieslove's 10th anniversary, we partnered with SilverBySash to design a truly unique piece—a versatile silver nameplate inspired by the bold, iconic spirit of 90s jewelry. This innovative design can be worn as a bracelet, necklace, or body chain, empowering wearers to express their individuality through customizable styling.

More than just jewelry, this piece is a tribute to creativity, sisterhood, and individuality. Expertly crafted from silver by SilverBySash, it embodies a passion for silversmithing, artistry, and self-expression.

As the creative lead on this collaboration, I was deeply involved in every stage of the project, from concept to launch. My responsibilities included:

· Creative Direction: Developing moodboards, styling concepts, and overseeing the campaign’s artistic vision.

· Campaign Management: Coordinating all aspects of the production process, including hiring the photographer, organizing the call sheet, and managing models.

· Content Production: Executing behind-the-scenes video editing, post-production content curation, and providing detailed retouching feedback.

· Copywriting: Crafting compelling campaign narratives and promotional text to align with the brand’s voice.

This campaign was a true celebration of artistry, collaboration, and individuality, resulting in a piece that is as timeless as it is transformative.