Surrounds

Surrounds was a unique hybrid experience that blended live music and digital art, where musicians collaborated with 3D artist Natalie Liu over two nights at the intimate venue, Snickeriet. Chosen for its ambient atmosphere, Snickeriet provided the perfect backdrop to showcase bespoke 3D art, set design, and create an immersive environment. Natalie Liu customized unique 3D art for each artist’s performance, enhancing the musical experience with a visual component that deepened the sensory impact.

We successfully secured partnerships with Heineken and the Swedish Arts Council, which supported the event financially and helped elevate its reach and impact.

My Role:

· Event Production & Art Direction: Leading the creative vision, ensuring a cohesive aesthetic across the venue, music, art, artworks and set design elements.

· Cultural Programming: Curating the event lineup and collaborating with artists to provide a rich, innovative cultural experience.

· Marketing Strategy: Developing and executing strategies to promote the event, engage the audience, and drive ticket sales across digital and traditional channels.

· Partnerships: Securing partnerships with Heineken and the Swedish Arts Council to support and amplify the event.

Surrounds successfully fused digital art and live music, creating an immersive, multi-sensory experience for both the artists and the audience.